Who we are

Green Booth Content was founded in 2023 by Mark Waugh, one of the world’s foremost brand content experts, with over 30 years experience helping global and local brands maximise their share of attention, engagement and loyalty through content.

This experience encompasses every continent and virtually every client vertical industry, meaning we’ve likely seen your challenges before.

But it is our cutting-edge expertise that will be as important to you, helping you develop your own content skills and muscle.

Our Values

Green matters to us

The clue’s in the name, but we prioritise sustainable products and services from brands that are truly committed to generational change. We need to help secure a sustainable future for the planet.

Respectful Collaboration

We believe the best work is only achieved through respectful and open relationships where active listening is prioritised.

Commercial Transparency

Our commercial model allows you to see exactly what you will be getting by way of outputs, timelines and costs.

Native is not optional

Compelling content that the audience can embrace as authentic depends on treating each platform as a unique editorial environment.

Empowered Clients are central

The very best content strategy will fail if clients aren’t central to its development and execution. This requires clear approval sign-off and decision-making speed.

We need this to be fun

Creative decision-making should be the very best part of your role as marketer or agency. We’ll aim to keep that smile on your face, with humour and inspiration our watchwords.